the same type of technology featured in Pokémon Go, in which a real image is manipulated with 3-D imaging) to allow people to try on lipsticks, blush, eye makeup, faux lashes, contacts, and more, as well as save and share the looks they create. If you’re not one of the folks obsessively checking out the makeup app, allow us to explain: It uses augmented reality (a.k.a. Calling the entire suite a runaway success wouldn’t be an overstatement. Add in its sister programs YouCam Perfect (a photo editing program) and YouCam Nails and that number goes up to 260 million downloads worldwide with over one billion visits a month. YouCam shows no signs of slowing down, now at 160 million downloads. You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.
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